The Projection Quality of Weapons

“The more mechanisms of projection a tool has, the more it behaves like a weapon, potentially or simply metaphorically.”
Deleuze & Guattari, A Thousand Plateaus, 1227: Treatise on Nomadology – The War Machine, p436

Does this place printing, mass media, the Internet & Web in the field of weapons? McLuhan’s arguments on what is a medium, what constitutes the media, seem to be twisted into this conceptualisation of the weapon.